by Kevin Fleming on September 3, 2010
If you need a reason to diversify your business and focus on social media and traffic from sources other than Google look no further. Over the past year I have watched as Google has progressively tried to milk more money out of their search results by continuing to add more paid results and links to other Google services. This has effectively pushed everyone else below the fold of the page.
Lets look at a basic example, say you create a site about cell phones and are trying to rank on the first page of Google (above the fold) for that term. Well I think it’s pretty safe to say that this is no longer technically possible. Take a look how the results below are formatted – I’ve highlighted all paid results and results for other Google services in red.
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by Kevin Fleming on September 25, 2009
One of the first, and most important things I figured out when I started blogging full time is that hiring a team to write for you can be much more profitable than doing all of the writing yourself. Two or three writers can manage to crank out way more content than I could flying solo. The best part is that the writers begin to pay for themselves very quickly, here’s why:
- Having multiple writers allows me to increase the content of my sites at 2 – 5x the rate that I could when writing articles myself (depending on how many writers I hire). More content and more frequent updates equals more traffic which leads to more revenue.
- I now have more time to spend on marketing and promotion. Many successful bloggers will tell you that when first starting a new site, 70% or more of your time should be spent on marketing and promotion.
Many people decide not to hire writers because they worry about the quality of the writing. My philosophy has always been that if I can do it myself, I can probably hire someone to do it better than I can, for less than the cost of my time. The trick is to give the people that work for you all of your expectations up front, and not to settle with anything less than what you outlined initially. If the writer ends up writing on the wrong topic, make them rewrite it. If the article isn’t formatted correctly, make them reformat it etc.. There are always going to be bad hires out there but most people do just fine with clear instructions.
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