A few weeks ago I gave some advice on a business forum. I noticed that the largest thread on the entire forum was focused on business book reviews – 20+ pages and hundreds of posts from members spending countless hours reading these business books when they could be taking action.
I’ve always learned by doing, so I decided to chime in and share my philosophy – Stop reading and start taking action!
Someone responded and informed me that I “was stating the obvious” and gave me a whole list of reasons why reading is good (the guy seriously needs to bring back reading rainbow if the whole entrepreneurial thing doesn’t work out for him) and he was going to make seven figures from all of the books he read (note that he said make, not made).
I come across people like this all of the time. They believe that bringing an idea to market and building a profitable business requires a certain type of elite knowledge only gained from books written by guru’s who became rich selling business books – very similar to what I discuss in this post.

These days everyone is so caught up with Twitter and Facebook marketing that it’s easy to forget about traditional press releases and the importance of the major media outlets.
When starting a new project there is one saying that I always have in the back of my mind “Build for the masses to eat with the classes”. This saying was passed on to me by my grandfather. His company developed a lot of the Philadelphia waterfront and took on a few big projects in England. My grandfather has since retired and moved out to Colorado, but doesn’t hesitate to give me great business advice when I need it.
Today a “financial expert” in the Wall Street Journal proposed that you can 

