Today Ford reported a nearly 1 billion dollar profit for the third quarter of 2009, something that I’ve seen coming for months mainly because they were the only company out of the big three that refused to take the poisonous TARP money. Without getting too political I think the whole “it’s too big to fail classification” is a joke in a free market economy. Ironically many of the large companies we have today were started in a recession, because failing companies during a recession pave the way for innovation.
Not only did Ford not take government money, they have a phenomenal product line up, and great marketing, something that the other two “American” car companies lack. You can really tell that Ford genuinely believes in the products they make, and their website clearly demonstrates that. Ford’s website delivers a clear message – American cars are back, more fun and more fuel efficient than ever. The site has big, bold and exciting images of their product line up, and plays on simplicity, as seen below:
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